New FOX Morning Show
Tuesday, July 18, 2006
FOX is looking to compete with the big three networks by launching a new morning show. FOX has not tried a morning show since 1996, when they aired the short-lived "FOX After Breakfast" which morphed into "The Vicki Lawrence Show."
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(AP) Trying to take advantage of instability in
morning television, Fox announced on Tuesday that it will launch an
hour-long morning news program in January.
Mike Jerrick and Juliet Huddy, currently daytime anchors on Fox
News Channel, will be the hosts of the program. It will air at 9
a.m. in most markets and lean toward light, entertainment-driven
news unless there is a major story. Fox News Channel reporters will
be used for story coverage.
The program, which doesn't have a name yet, will follow four
hours of local news programming on many Fox stations. Fox hopes
that provides a compatible lead-in, said Dennis Swanson, president
of operations for the Fox television stations.
The departures of Katie Couric from NBC's "Today" show and
Charles Gibson from "Good Morning America" on ABC could also mean
that viewers may be looking for something new in the morning, he
said.
"That's an opportunity," he said.
Fox stations, many of which began airing a new syndicated
program with Geraldo Rivera as host last year, are moving toward
more news and information programming, he said. The syndication
market for old sitcoms, traditionally a source of daytime material,
is drying up to the point that no new sitcoms are being offered to
air in 2008, he said.
The new Fox program will compete against the third hour of
"Today" in many markets, and against "Live with Regis and
Kelly." The new show will be modeled to a certain extent after Fox
News Channel's popular "Fox & Friends" morning program.
The 25 Fox-owned stations, covering about 44 percent of the U.S.
market, have committed to airing the new program. The network will
try in coming months to persuade other Fox affiliates to show it.
Labels: television
posted by jc @ 4:10 PM,
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