WOMEN BARE ALL IN TV NEWS SWEEPS STUNT
Thursday, October 29, 2009
Here's a way to get ratings: show two naked women in evening newscasts and call it "news."
Today, is the first day of November sweeps. Oddly enough, it's also the day that WJLA in Washington is starting a series on breast cancer detection. The series will feature two women fully exposed on late-afternoon and evening newscasts.
The station realizes that the timing of this story is sure to raise some eyebrows.
"People will say we're doing it just for ratings," general manager Bill Lord said. "But we're a commercial television station... we're trying to get people to watch us. Yes, this is an attention-getting story, but it's also an important story."
So, they are doing it for ratings.
By the way, one of the subjects is a 28-year-old woman. Wonder what she looks like.
For more on this sweeps stunt, check out this Washington Post article.
Labels: sweeps stunts
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