Junk Food Ads Banned in the UK
Saturday, November 18, 2006
Homer Simpson better hide his donuts! The UK is banning all television ads for foods that are high in fat, salt or sugar during kids programming. Ofcom, which sets television standards in the UK, doesn't want kids getting fat on their watch. Ofcom’s new restrictions ban junk food ads “in and around all programs of particular appeal to children under the age of 16 broadcast at any time of day or night.” Ofcom also will ban the use of celebrities or licensed characters, like cartoon figures, from kids ads and product placements. Source: Broadcasting & Cable
When are people going to realize that kids will continue eating junk food whether or not it's served in schools or advertised on television? It's part of being a kid. Yet another example of outside forces stepping in to enforce good parenting.
Labels: good grief, television
posted by jc @ 8:20 AM,
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