MARTHA STEWART PREMIERES TO LOW RATINGS ON HALLMARK CHANNEL
Thursday, September 16, 2010
It may be time to pull the plug on the Martha Stewart show. On Monday, the live how-to show moved to the Hallmark channel. Its debut was watched by 199,000 viewers. One year ago, 514,000 viewers watched repeats of the Golden Girls in the same time period. Repeats of Martha did even worse in the afternoon. The 4 p.m. and 5 p.m. of her show brought in just 115,000 and 80,000 viewers - well below the 346,000 and 344,000 who tuned in on Hallmark a year earlier to watch "Little House on the Prairie" and "M*A*S*H." Martha Stewart's people say it may take time for her fans to realize she's moved from syndication to cable. (Hollywood Reporter)
Labels: ratings report card
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