INFOTAINMENT FOR THE PEOPLE OF EARTH SINCE 2006

Kidney Show Was a Hoax!

It got got tons of press this week for being so over-the-top. A Dutch reality show was going to hook up a dying woman with a recipient for her kidneys. Turns out the whole this was a hoax to bring attention to the shortage of donor organs in the Netherlands.

Just before "The Big Donor Show" was set to air producers Endemol, who also produce "Big Brother," admitted the woman staring the reality show was just a healthy actress. But the contestants who were trying to win kidneys are very real and still in need of kidneys. Everyone knew the show was a hoax before they agreed to participate.

"In staging this program, our goal has been to prompt a debate about this crisis in the Netherlands," said Paul Romer, the director of Endemol Netherlands. "In fact the impact of this has gone far wider than we imagined. This is an issue that goes beyond Dutch borders and across Europe. The message we want to send is that people need to take action now and fill in a donor card."

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