MAJOR CHANGES TO JERRY LEWIS TELETHON
Thursday, October 07, 2010
The annual Jerry Lewis Telethon will only air in primetime next year. Instead of 20-plus hours, the show will only air from 6pm to midnight in 2011. It will be broadcast live only on the east coast. In this year's telethon, the Muscular Dystrophy Association raised $59.8 million. The rand total was down for the second year in a row. Organizers hope the shorter show will attract bigger stars to the show. Not to mention, it will be easier for its 84-year-old host. Read more about the Telethon's changes in TV WEEK.
Labels: television
posted by jc @ 6:13 PM,
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